Sugar Cosmetics secures $17.4M at 75% lower valuation
Direct-to-consumer beauty brand Sugar Cosmetics raised Rs 144.5 crore from existing investor A91 Partners. The funding round values the company significantly below its 2022 peak, marking a steep decline in valuation.
Sources: techstory.in
“The sharp valuation drop reflects broader D2C sector struggles, where post-pandemic growth expectations have collided with investor caution and profitability pressures.”
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