Editorial policy

Founder submissions enter a private review queue. Public-source profiles and features can be researched and published automatically, with their company-source basis displayed. This does not grant company verification or imply independent confirmation. Editorially reviewed features receive a separate review label. Unsupported details remain unknown.

A Verified badge means a human confirmed the company is real and operating. It is never granted automatically and cannot be purchased.

We monitor public sources and link to the publishers that did the reporting. Automated tools help prepare briefs. Our editors review and approve the facts, sources and original context before articles are automatically published. We write to the evidence, rather than padding articles to reach a word count.

Drafts and articles without recorded review stay out of public news lists and detail pages. Sources are shown on every brief. Company claims are not presented as independently established facts.

Our short startup features explain the problem, solution and differentiation with cited evidence. A moat is a potential lasting advantage, not a score or endorsement. We distinguish company claims from independent evidence and leave unknowns explicit.

For corrections, email [email protected].

Some listings are promoted. Those are always labelled Promoted on the page — you will never have to guess.

Promotion buys visibility only: position in listings and homepage slots. It does not buy a ranking, a Verified badge, favourable coverage, or different link treatment. Free and paid listings receive exactly the same kind of link.

Rankings are computed from genuine engagement with time decay, so newer entrants can climb. Promoted status is excluded from the calculation entirely. If rankings could be bought they would not be worth publishing.

We fix errors rather than quietly deleting them. If a brief or listing is wrong, tell us and we will correct it, note the correction, or remove the item.