Lickicious secures ₹19 Cr to scale pet food production and reach
D2C pet food brand Lickicious has raised ₹19 Cr through a mix of equity and debt, with Prath Ventures leading the round. The funds will go toward expanding manufacturing capacity, adding new product categories, and widening distribution channels.
Sources: inc42.com
“The round underscores how niche D2C brands are attracting venture debt alongside equity to fuel growth without further dilution—an increasingly common playbook in India’s consumer sector.”
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