Hostinger exec: AI reshapes customer experience, demands experimentation

Hostinger’s chief customer officer Auksė Žirgulė has suggested that AI is changing how businesses build products and engage users, with experimentation now seen as critical to staying competitive. In comments to YourStory, Žirgulė indicated that customer expectations seem to be evolving, potentially requiring companies to adopt more flexible approaches.

This perspective comes as AI-driven tools for customer experience continue to emerge. For example, Siena recently raised funding to expand its platform for autonomous AI agents handling customer interactions. Earlier coverage noted that while AI agents are gaining traction in areas like coding and customer service, their adoption varies—some organizations may face challenges with integration or outcomes.

Žirgulė’s remarks reflect discussions from industry events, where some tech leaders appear to be shifting from isolated AI pilots to broader system overhauls. Meanwhile, companies like AMD are reportedly exploring ways to support AI agents on local devices, which could signal infrastructure adjustments. However, some analysts caution that the technology’s advantages may not apply universally, and over-reliance on AI might introduce new complications.

For startups, Žirgulė’s comments point to a possible tension: AI could enable more personalized, scalable customer experiences, but only if teams prioritize adaptability. The question remains whether this approach will lead to measurable improvements or highlight the risks of rapid AI adoption.

Sources: yourstory.com