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Flipboard buys Graze to revamp its algorithm engine

Flipboard has acquired Portland startup Graze, aiming to embed its customizable algorithm technology into the platform. The move is part of an effort to reshape how users engage with content on its social web service. No financial details were disclosed.

Sources: geekwire.com

“This acquisition signals a shift toward algorithmic personalization as platforms compete for user attention beyond traditional feeds.”
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