e-Sprinto launches G1 e-scooter, targets B2C sales by March

Electric two-wheeler manufacturer e-Sprinto has entered India’s direct-to-consumer market with the launch of its G1 family electric scooter. The company aims to sell thousands of units by March, Inc42 reported.

Until now, e-Sprinto has focused on business-to-business sales, supplying fleets for shared mobility and logistics. The move into B2C reflects a broader trend among Indian EV startups seeking higher margins and brand control. Competitors in the space have already established retail channels, with some reporting strong delivery numbers during peak sales periods.

The G1’s pricing and specifications were not disclosed, but e-Sprinto’s success will hinge on differentiation in a segment where performance, charging infrastructure, and financing options increasingly drive purchasing decisions. The company’s earlier B2B experience could provide an edge in fleet partnerships, though retail consumers typically demand more aggressive marketing and after-sales support.

With major e-commerce platforms reporting record festive sales in non-metro markets—where two-wheelers remain a primary mode of transport—e-Sprinto’s timing aligns with rising demand. However, its sales target represents a modest slice of India’s monthly EV scooter market, which has seen steady growth. Whether the company can scale beyond early adopters will depend on its ability to match rivals’ pricing, range, and service networks.

Sources: inc42.com