Barilla acquires Gal Gadot-backed mac-and-cheese startup Goodles
Barilla Group, the world’s largest pasta company, has acquired Goodles, a mac-and-cheese brand co-founded by actress Gal Gadot. The deal’s financial terms were not disclosed. Gadot joined the startup as an early founding partner, which has since grown in the better-for-you packaged food space.
Sources: celebritynetworth.com · au.lifestyle.yahoo.com
“The acquisition underscores how legacy food brands are turning to celebrity-backed startups to tap into niche, health-conscious consumer trends without building from scratch.”
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