Affinity Labs raises $2M for AI-powered creator software brands

London-based Affinity Labs has raised $2 million in pre-seed funding to expand its portfolio of AI-powered software brands co-founded with creators. The round, reported by tech.eu, will fund product development and new creator partnerships.

The startup joins a wave of companies using AI to accelerate software creation, but with a twist: each brand is built alongside a creator who brings domain expertise and an existing audience. Affinity Labs’ technology automates product development tasks, from design to deployment, allowing teams to launch multiple vertical SaaS products in parallel.

This approach mirrors trends seen elsewhere in the AI-driven software market. When we covered Dodge AI’s $2.65 million seed round last month, the company was similarly focused on automating enterprise software maintenance—a sign of broader demand for AI tools that reduce development overhead. Affinity Labs’ model, however, leans into the creator economy, where distribution is often tied to personal brands.

The $2 million pre-seed is modest compared to recent rounds in adjacent spaces. Profound, which tracks brand visibility in AI platforms, raised $180 million at a $1.8 billion valuation earlier this month. Affinity Labs’ smaller raise suggests investors are still testing the viability of creator-led software as a scalable model.

What’s less clear is how the startup plans to balance creator input with AI-driven efficiency. If successful, the model could lower the barrier for niche SaaS products, but it also risks diluting the personal touch that creators bring. For now, the company’s next moves—particularly which creators it partners with and how it scales—will be worth watching.

Sources: tech.eu