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Adobe buys Indian market intelligence startup Rilo

Adobe has acquired Rilo, a market intelligence startup based in India. The deal marks Adobe’s second acquisition from the country, following its purchase of Rephrase.ai last year. Rilo’s focus aligns with Adobe’s digital media and content distribution software business.

Sources: msn.com · marketscreener.com

“Adobe’s back-to-back acquisitions in India suggest a deliberate push to deepen its presence in emerging markets with specialized local talent and tools.”
— StartupReader
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