Adobe buys Indian AI startup Rilo to expand marketing automation
Adobe has acquired Rilo, an India-based AI startup focused on marketing workflow automation. The deal includes licensing Rilo’s technology and integrating its team into Adobe. Rilo’s tools let users build and execute complex workflows in plain language using AI agents. This marks Adobe’s second acquisition from India in recent years.
Sources: analyticsindiamag.com · msn.com · bestmediainfo.com · adgully.com · inc42.com
“Adobe’s second India acquisition in two years signals a growing reliance on regional AI talent to fill gaps in enterprise automation, even as U.S. tech giants face scrutiny over overseas hiring.”
Read the original reporting
The outlets below did the original reporting.
- Adobe Acquires Indian AI Startup Rilo for Marketing Automation — analyticsindiamag.com
- Adobe acquires Indian market intelligence startup Rilo — msn.com
- Adobe acquires Indian AI startup Rilo to strengthen marketing automation play — bestmediainfo.com
- Adobe acquires Indian AI marketing intelligence startup Rilo — adgully.com
- Adobe Acquires Peak XV-Backed AI Martech Startup Rilo — inc42.com
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